Positive Factors:
Keyword in URL
Keyword in title tag
Keyword in domain name
Keywords in description tag
Keywords in keywords meta tag
Keyword density- should be between 5 and 20%
Keywords in H1, H2 or H3Â ( Headlines, paragraphs )
Keyword font size in page text, bold , italics etc
Keyword proximity e.g where two keywords are close to each other
Size of page andsite load time.
Completing and putting these factors into action should stand you well in getting your site indexed with google and applied to gaining backlinks to your site could give you a good position for your keywords.
Negative Factors:
Text in grapic form only, leaving no content within the body
Dont be an affiliate site with no content and all links
Linking to link farms ( purpose built sites that exchanges links) or blacklisted sites as you will be tarred with the same brush
Redirecting through REFRESH meta tags
Avoid racial or ethinic slurs and vile language
Excessive cross links, especially within the same IP block ( suggesting the same server)
Keyword stuffing- keep words to a sensible level
Using frames- Search engines have problems reading them
Invisible text- same colour text as the background colour on your page and also very small text, size 10-12 recommended
Gateway pages that redirect to another site.
Popularity: 6% [?]
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Would be interresting to put ponderation on all the positive point or list them by relevance…
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