It was a test running for a long time and now he decided to stop. The reason is that his earnings from AdSense dropped considerably.
He manage a lot of websites and only two of them doesn鈥檛 use AdSense for monetizing; all the rest is monetized with AdSense. About three moons ago he have read on a blog which actually states that it鈥檚 managed by “AdSense Experts”, that filtering some ads (suggested by them), will boost the AdSense earnings.
One of the top level domains on the list was blogger.com, thus entering in the filter list blogger.com will block any advert which has as landing page specified any blogger sub domain. Basically he will potentially block hundreds of thousands of adverts coming from bloggers who advertise their website via AdWords.聽
Back to His test. AdSense suggests to keep the competitive ad filter short as possible because it can ruin your earnings. He had 15 top level domains, some of them suggested by the so called experts, some of them from a website called AdsBlackList.com. He activated the list on 10th of August because it takes 2 days for the filter to be active. Now it鈥檚 13th of October, that鈥檚 two months, and the list was cleaned yesterday.
He can鈥檛 tell what鈥檚 His daily earning with AdSense since it鈥檚 prohibited by Google, but He have high CTR mostly because all the pages are optimized for adsensea and they are blended in the page. The high CTR gives me some cool earnings every day.
As soon as the list was activated, His earnings started to drop. Slightly going down every day until He reached a level with about 10% lower than the usual. He thought that this is just because He got different type of visitors who don鈥檛 seem to like clicking ads. Then the days passed and the earnings were still low.
Until today: He decided to end His test and cleaned the competitive ad filter list. He don鈥檛 filter anything now and today His earnings got better, slightly moving upwards.
Just a coincidence? What do you think? Go on or stop it?
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Adsense ad filer list is to block advertisements from competitors who sell similar products as you are selling on your own website, naturally you do not want your visitors to jump to their websites, do you?
On the other hand, if the sole income of your website is from Adsense, why should you block any visitor? The more the merrier!
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@giantkite “On the other hand, if the sole income of your website is from Adsense, why should you block any visitor? The more the merrier!”
My wife has a recipe site, Google started showing bowel cleaning ads. Really disgusting and not so cool when you are thinking about cooking. Some of the site visitors wrote to her and complained. More ads the better when they don’t ruin the quality of your site.
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My ad revenue has fallen off the table and I’m blocking nothing.
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