Welcome to Land of Tricks

I get asked this question so much, I decided to post about it. I have around 200 niche sites with adsense on them. This should make me rich, right? Wrong! I made some mistakes and I would like to share some very hard-won information with you so that you don’t fall into the same traps that I did. Here’s what I found:

1) Niche choice is important. Here’s why: I have several websites that target small niches which Google pays me $0.04/click. These websites only make a few dollars/month. Generally, I view a site as a success if it makes over $10/day. I think that is reasonable. Let’s take our real world $0.04/click for a “poor” niche and see what it would take to get $10/day. I go to my adsense account and see that on average, 4.49% of my visitors click the ads. Let’s crunch some numbers: to get $10/day, at $0.04/click, we need 250 clicks/day. OK, sounds great. Now how many people need to see that with a CTR of 4.49%. That number is 5568 visitors per day! Ouch! OK, how many visitors is that per month? Well, just a shade over 167 THOUSAND visitors/month. OK, let’s say for illustration, we assume that each keyword here (I actually looked at on of my sites for this number) has around 2,000 searches/month. Let’s be kind and say that we capture every visitor. That would mean we need around 167/2 or around 84 articles to get there.

2) Optimizing and testing is soooooo important. Here’s why: Let’s say that we optimized our website for clicks and got a 10% CTR. That would mean we could get away with writing 38 articles instead of 84! Hey, big incentive there! People, that means you should be doing everything you can to get that click! OK, let’s say we got that 10% CTR, moving on, what else can we do? Here’s what: target keywords that get $0.20/click instead of $0.04/click. Really, it is not hard at all. Google’s external keyword tool now has CPC (cost per click) data. Fixing our website to target these clicks means we need 1/5 the traffic. Well, how much is that? 5568/5 is a much more reasonable 1114 visitors/day. With all our previous numbers being equal, that would mean we target 38/5 keywords, or 8 keyword phrases. Isn’t that MUCH better? Doing some research definitely means all the difference between success and failure.

Well, as you see in my example, choosing the right niche and testing and optimizing your CTR makes the difference between writing and promoting and dominating 84 niche phrases or just 8 phrases. Which would you rather do? Now go out there and make some cash.

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We always hear that Google has a sophisticated system to detect the invalid clicks, and result in termination of the cheaters’ account. But, how can Google do that? In this post, I summarize those ways that Google depends on to detect whether the clicks on your site are invalid or not. Google will not first ban your account immediately. Rather, they will first flag your account and Google will keep a closer eye to your account. In some occasion, they may send you a warning letter to notify your situation; but sometimes not.

1. IP Address

It is the easist and must be recognized by everyone. If those clicks on your ads are originated from the same IP Address as the one used for accessing your AdSense account, your account is flagged.

2. Click Through Rate (CTR)

Normally, Click thru Rate should not excees 10%. Otherwise, Google will flag your account. For your information, normal CTR should ranges from 0.5% - 10%.

3. Physical Location

Google has good tracing software and technology.They can trace traffics origin down to the small town. So, using different computers with different IP address does not secure anything. So, don’t try to click your ads in various internet cafes. That will kill you.

4. Cookies

Most home users do not use static IP Address for Internet connection. In most cases just disconnect and reconnect will give you a new IP Address. But don’t forget, Google has set cookies on your computer. They can trace these cookies and see whether they originate from the same computer.

5. Click Pattern 1

It is also suspicious when people click on their clicks and then run away immediately (hit-and-run). But normally, people will surf for a while inside your pages and then click on the ads they want.

6. Click Pattern 2

why this computer / IP address / person is so trigger-click-happy on this particular website but never click on the ads on other sites?

7. Click Pattern 3

And why is it that people accessing these sites direct (type-in URL or from bookmark) tend to be very active ad-clickers compared with those referred from search engine or other sites?

8.Other Google Services

Apart from Google Adsense, Google also provide a series of services to us. Don’t just think that it is safe if you do not log in your adsense account and click on your ads. What other Google services do they provide to us? Here are some: Gmail (most poeple are using it), Google Earth, Google Calendar, Google Search, Google Toolbar, Google Talk, Google Sitemap, Google Desktop, Blogger, or even Youtube (coz Google has just recently acquired it).

9. Search Engine Ranking
Your website is not indexed on any search engine, not linked by any prominent website, but get consistently high traffic? How come people can access your website and click your ads? That will make Google to smell a rat.

10. Webpage design
How about the “Please click a link below” or “donate us by clicking the ads”? These kinds of encouragement is not in line with Google’s TOS. Google can use their winning search engine, or even human eyes to check your sites from time to time.

11. Advertisers conversion rate

Ad click is one thing. But does it bring value to the advertisers? If none of the clicks on your site translate to conversion to the advertiser, you are in trouble. First the Smart-Pricing hits, then your AdSense account disabled.

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