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Google beats profit expectations; talks up Twitter

Posted by admin On April - 18 - 20092,876 COMMENTS

 

Chris Keall | Friday April 17 2009 - 12:00pm
The search giant’s earnings rose 9% in quarterly results released this morning on a conference call notable for the praise lavished on the upstart Twitter.

Google chief executive Eric Schmidt said his company is feeling the impact of the recession as he announced its quarterly results this morning.

The company expects is second and third quarters to be “Slow … If you look at the economic situation, we’re still basically in uncharted territory.”

Mr Schmidt’s commentary notwithstanding, Google’s bottom line continued to boom during the quarter, with profit rising 8.9% to $1.42 billion. Revenue also grew strongly, if not as quickly in previous quarters.

Google shares (NAS: GOOG) were flat in after hours trading following the call.

It seems logical to assume consumers buying less would click on fewer Google Ad Words but, maybe due to diligent bargain hunting, click-through rates actually climbed 17%.

Trimming staff
Beyond buoyant customer activity, Google kept its profit up by slashing costs. After years of go-go hiring, the company reduced its worldwide head-count during the first quarter from 20,222 to 20,164 full-time employees. Jobs at Google’s small Auckland office were among those lost.

Google, Microsoft, hot to tweet
The conference call was notable for the praise Mr Schmidt heaped on hot micro-blogging site Twitter, now has around 20 million users, and counting.

Mr Schmidt’s love-in could be because Google is, according to the well-connected Kara Swisher, in a bidding war with Microsoft for the right to serve ads on Twitter.

The alternative, put forward by insiders: Google buys the Twitter outright. If the scuttlebutt can be believed the two are stalled over price, with Twitter’s founders demanding $US1 billion - four times the value of its private equity shares.

Google boss: how Twitter could make money
Although Twitter is famously revenue-less, Mr Schmidt, as he heaped on the Twitter love, also mused about potential avenues for generating cash:

“Twitter proves innovation is alive and well in Silicon Valley. It’s really come on board very strong in the last year.

The question is how could you make some money on that? Without comment specifically about Twitter, because there are a number of real-time update companies like Twitter, you can imagine that to the degree they become successful, and obviously Twitter is already doing so, it could be a channel for product information, marketing information, real-time information, for which you can hang advertising products, whether it’s a text ads or video ads.”

 

FROM:http://www.nbr.co.nz/article/google-beats-profit-expectations-talks-twitter-101276

Google, twitter

How to opt out of Google Targeted Ads

Posted by admin On April - 17 - 2009ADD COMMENTS

 Recently, Google announced a new ad-targeting system that tracks where you go on the web, and tailors future ads to your interests. According to the announcement:

These ads will associate categories of interest — say sports, gardening, cars, pets — with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads.

So whatever site you visit will be recorded and eventually, ads based on your browsing history will be shown. It will even track down your browsing behavior. If you put a shiny new Nikon D700 in your shopping cart, but never actually purchase it, Google will offer advertisers a way to place ads for the D700. Think of it as a way of constantly reminding you of the things you’re lusting after.

Creepy, right? Fortunately, Google offers ways to opt out of the new targeted ads system. They even provide a preference, and a browser plug-in, that can keep behavior-snooping bots at bay.

Log into your Google account and go over to the Google Ads Preferences page, wherein opting out puts in a cookie on your browser that will stop that pesky bot from monitoring and targeting ads. Obviously, the problem with that is whenever you clear your cookies (which most privacy-paranoid people are prone to do anyway), you need to opt out again. Which kind of sucks, because we want something that’s more permanent.

There’s the second option, an Opt-Out Preferences plugin that basically does the same job as the cookie, but this time its more permanent. Just go to the link and install it, the the DoubleClick cookie will be blocked from your browser as long as you have it on your PC. Unfortunately, the plugin is only for Internet Explorer and Firerfox. If you’re on Chrome, Safari or even Opera, there’s no way for you to use the plugin.

google-adsense

Use Adsense Tricks to boost your earnings

Posted by admin On April - 5 - 20093,194 COMMENTS

The best thing about Google is that the adsense that they will put on your site are carefully chosen to match the content on your pages, which is good since your web visitors have a much better chance of clicking on them since they are related to the information that they have search on your site.

Another benefit that you derived from this is that it enhances further the usefulness of your site since other related information that are not found on your site is conveniently supplied by Google through its adsense. This is actually just one of adsense trick.

With Google’s adsense you will no longer have to waste time and effort in choosing various types of ads for the different pages of your site. Google has made everything easy as well as convenient for you. There are no difficult codes to deal with all you get are ads that are carefully chosen to match every contents found on your site.

This will provide you with lots of time to do other important things like creating better and quality contents since most of the search engines considered contents as one of their basis in choosing the sites where they are to put their ads.

Another great thing about Google adsense is that even if you have already existing affiliate links on your site your site will still be allowed to add adsense ads. This means that you will be able to still earn from adsense ads. Plus you may even customize the adsense so that it will appear as part of your web page. You use Google’s custom palette for such an endeavor.

The rationale behind matching the adsense to the theme of your site is that most of the web visitors today are used to clicking on a link that is blue. By having your Google adsense to match the theme of your web page will make it looks like a part or portion of your content. This adsense trick is ideal since it will make the web visitors to click on it thinking that it’s just a link to another page of the web site.

Aside from that you will also be able to filter out those URLs that do not meet your guidelines. You may also block your competitor from advertising on your site. Bear in mind that the fact still remains that adsense is somewhat competing for some space on web sites that all other revenue generating ads are sharing.

With adsense on your web page together with your content people will definitely flock on your site since you have everything that they need. In the long run having an adsense on your site will both benefit you in terms of increase in revenue as well as increase in your web site’s hits.

Adsense Web Tools provide you with Adsense HTML (Hyper Text Markup Language) ad code to place on the web pages which you want to display the ads. The Adwords that will be generated using the Web Tool are based on the keyword analysis, word frequency, and the overall link structure of the web. Adsense will have an idea what your webpage is all about, and it can precisely match the advertisement on each page.

Maybe you will wonder how Adsense know what appropriate Adwords needs to be displayed in your site. If Adsense has spidered your site, it automatically knows what Adwords are to be displayed in your site. However, if your site has not spidered yet, Adsense makes use of your site’s URL first to decide what Adwords are appropriate. This is where your own domain will be important. You must invest on your own domain. Keep in mind that it has a significant impact on your Adsense revenues.
http://www.adsense-money.us

http://www.thegooglefund.com

It is important that you make use of Adsense Web Tool so that you can maximize your possible earnings with Adsense. Do not rely alone on the displayed ads. Remember that you need to make it “clickable” to every Internet user that will visit your site. Start right and earn as much as $18,000 a month through Adsense.

google-adsense