If you’re a beginning Internet Marketer and you really want to profit from your IM efforts, you’ve got to put some time and effort into learning basic SEO. Well, in this article, I’ll provide you with some tips to take your SEO efforts to new heights so that you can profit from your IM efforts. Are you ready? Let’s begin.
First off, to get on the map, submit your marketing URLs to indexes and search engines, making sure robots.txt (or asking your webmaster to) and other settings allow your entire site to be indexed by google, yahoo and more. Indexes that have many years of life and that are considered authorities are best. The DMOZ directory is a prime example of one of these authoritative and sigificantly aged directories.
Indexes are also important when they relate to your business or if they’re subsets of a search engine like the Yahoo and Lycos directories. Backlinks are great. If you can have someone post a link and a small mention of your site on their blog, not only with their readers have exposure to your site, but if their site is indexed by search engines then your “backlink” will end up on Microsoft Live Search, Google, Yahoo and more increasing it’s rank up the pages for various search term.
Key word optimization is and indexing to popular pages are also highly valuable. Your page is ranked on many factors that are highly debated among “SEO gurus” and “novices” alike. Theories made as to the usefulness of a particular factor or another may be argued ad nauseum and the search engines change many of these factors often. Another trick is to put the url in your signature and in forum posts to get backlinks and it will be posted every time you make a post as a member of one of the popular online forum communities. Active “whitehat” search engine optimization doctrine would usually state that you should make friends with people, plead with site owners to publish your URL and give them a backlink as well.
Another type of exchange that’s similar is one in which normal links are exchanged by both parties and is called “link trading”. To briefly cover types of search engine optimization as defined by the various communities dedicated to search engine optimization, “white hat SEO” is ethical and fair use search engine optimization and greyhat is a mixture of “whitehat SEO” and “blackhat SEO” methods. “Black hat SEO” is defined as the unethical use of techniques such as spamming, exploitation of search engine and site vulnerabilities, cookie stuffing, baiting surfers with incentives that don’t exist and all other manner of ideas that an outsider would deem as unacceptable use or unethical. Many of the “blackhat SEO” community members are also involved in some grey area legality activities and others still seem not to have a care for laws at all. Avoid activities that could at all possibly be labeled as grey hat or black hat if you care one iota for your site and you not being arrested or having to defend law suits in the future.
Well, that’s it. Hope I have given you a bit of SEO tricks for the newbie Internet Marketer - now go out there and make some money - you can do it!
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